“If you dream it, you will it.” That’s the philosophy behind NICOBLU—a New Canaan-based clothing line redefining what timeless fashion looks and feels like.

Founded in 2020 by industry veterans Katherine Lantuch and Peter Rizzo, NICOBLU caters to those who appreciate style that transcends trends. 

Inspired by the glamour of Capri, Jaipur, and the Côte d’Azur, NICOBLU’s highly curated collection exudes luxury and exclusivity. It is ideal for the cosmopolitan, powerful, well-read, and well-lived woman.

But NICOBLU isn’t just about aesthetics; it’s also about craftsmanship and intention. Every detail, from the cut to the color, is thoughtfully designed to create a modern and sophisticated collection for those who embrace life with confidence and style.

“Nicoblu was bootstrapped and launched in 2021. Shopify made it easy to operate for the first few years of growth. We are solely distributed through our website and committed to maximizing our ecommerce sales before expanding into other channels.” — Peter Rizzo, Co-Founder at NICOBLU

Backed by Peter’s operational focus and Katherine’s creative vision, NICOBLU’s journey is anything but ordinary. While their focus has been on maximizing the potential of their Shopify-powered ecommerce channel, managing growth has become increasingly challenging over time. 

Tracking inventory, planning seasonal inventory investments, and keeping operations running smoothly started to feel like a full-time battle. 

Peter from NICOBLU spoke to us about how the team needed a system that could handle the volume without manual headaches—that’s where GoodDay came in.

The challenge: Growing pains without the right tools

For the first few years, NICOBLU operated with a lean setup, where Shopify managed sales, while Excel and an external purchase order tool tracked inventory. This arrangement initially worked well, but flaws emerged as sales increased.

By the end of 2023, managing inventory became a daily struggle.

“As NICOBLU’s growth began to accelerate, it began to get very challenging to manage and plan our inventory using Shopify and Excel.” — Peter Rizzo, Co-Founder at NICOBLU

Some of the biggest hurdles they faced:

• No single source of truth: Spreadsheets and disconnected tools couldn’t keep up with rising order volumes.
• Purchase orders were difficult to manage. Tracking orders between Excel and their previous tool, Luminous, resulted in more manual work and missed details.
• No real-time stock visibility: The team couldn’t easily see what was on hand, what was coming in, or what needed replenishing.
• Toggling between platforms slowed things down: Shopify didn’t sync smoothly with their other tools, resulting in data gaps and additional work.

They explored alternatives like NetSuite, but Peter explained that they “really wanted something that lived in Shopify.” Without the right system, keeping up with demand became harder by the day.

The solution: One system, less hassle

NICOBLU needed a smarter, faster way to manage inventory—something that worked within Shopify, without creating extra work.

They discovered GoodDay, and it fits perfectly into their Shopify workflows.

“The GoodDay implementation was very streamlined and fast; NICOBLU was up and running on the platform in several weeks.” — Peter Rizzo, Co-Founder at NICOBLU

For NICOBLU, GoodDay resolved their operational headaches and instilled confidence in the team to scale without experiencing operational bottlenecks.

Key areas where GoodDay’s operational intelligence made a difference:

• Real-time inventory visibility: Live sync between Shopify and GoodDay eliminated manual updates, providing instant and accurate views of stock levels.
• Centralized purchase order management: Purchase orders, stock in transit, and expected delivery are now tracked in one place, removing the need for Excel and disconnected tools.
• Smarter planning and restocking: With reliable, up-to-date data, NICOBLU can track receipts, monitor stock levels, and reorder before inventory runs low, thereby avoiding shortages and overstocking.

The impact: Faster, leaner, and ready to scale with GoodDay

“GoodDay makes our time management much more efficient and centralized. When issuing purchase orders to vendors, we no longer have to pivot between different Excel files.” — Peter Rizzo, Co-Founder at NICOBLU

GoodDay has been a game changer for NICOBLU, empowering them with an advanced toolset to operate like a mature, lean company.

What would have once required three to five new hires for planning and purchasing can now be handled by one planner and one supply person. 

POs are issued faster, and the team no longer needs to switch between spreadsheets. Everything is integrated into a single system, reducing manual work and making day-to-day planning easier and more efficient.

GoodDay has given NICOBLU the foundation to scale across key areas like:

• Faster purchase order processing: Vendor information and pricing are stored directly in GoodDay, which significantly reduces the time required to create and manage purchase orders.
• Lean operations, fewer hires: In the past, scaling required increasing the workforce to manage inventory and orders. With GoodDay, NICOBLU can sustain the same growth trajectory with just one or two additional hires, saving time and reducing payroll costs.
• Data-driven growth planning: With organized, centralized data, NICOBLU can monitor sales patterns, anticipate demand, and make improved purchasing decisions, eliminating guesswork and preventing over-ordering.

With POs, pricing, and vendor details saved in GoodDay’s central system, manual updates are a thing of the past, freeing up the NICOBLU team’s time and effort for bigger priorities.