Built by operators: Why we believe ERP had to change

Built for Shopify. Not a legacy ERP.

Fulfil offers deep functionality across many software categories, but that breadth comes with complexity. GoodDay is designed specifically for Shopify-centric brands that want enterprise-grade operations without long implementations, heavy configuration, or ongoing technical maintenance.

Shopify-native
Automated FIFO COGS
Virtual inventory segmentation
Partner-forward WMS/RMA integrations
Own WMS required
Unlimited users
Fast implementation (weeks)
Operator-led onboarding & Slack

Why brands choose GoodDay over Luminous

Pre-integrated with your tech stack

GoodDay is built around embedded commerce operations with Shopify at the core, offering real-time, out-of-the-box synchronization across inventory, orders, and operations without middleware. Fulfil provides a broad ERP toolkit, but extending it often requires custom API work, additional configuration, or integration layers that increase implementation time and total cost of ownership.

Faster time to value

Fulfill implementations are typically long and resource intensive. GoodDay launches in weeks, not quarters, with guided onboarding and no reliance on third-party consultants—so teams see value quickly and with less operational disruption.

Interoperable tech stack

Fulfil encourages adoption of its own WMS and RMA modules, which can introduce switching costs over time. GoodDay takes a partner-first approach, integrating cleanly with best-in-breed tools so brands can keep the systems they already trust while gaining a unified operational layer.

Pricing that drives team adoption

Fulfil uses per-user pricing, which can limit access across teams. GoodDay offers unlimited users, enabling every operator—across ops, finance, fulfillment, and leadership—to work from the same real-time source of truth.

Top-tier DTC brands trust us to run their ops seamlessly

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Easily connecting the dots in Shopify for future inventory, costing, and timing, GoodDay helped us get our purchase order and real-time shipping information in one familiar spot. This allows full access for all cross-functional teams, saving a ton of communication time. And, as an added bonus, working with the folks at GoodDay has been a blast!

Jennifer Wei, Criquet Shirts
Jennifer Wei
Chief Product Officer, Criquet Shirts
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Mugsy is excited about partnering with GoodDay to help drive efficiencies throughout our growing business. As a lean team, we are intentional about picking the best technology partners. We feel that GoodDay will become a key component of our technology stack - helping our product, merchandising, finance, and leadership teams stay aligned as we continue to scale.

Scott Dulaney, Mugsy Jeans
Scott Dulany
Chief Operating Officer, Mugsy Jeans
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GoodDay has been a game-changer for us. We finally have an ERP that actually fits the way modern brands operate — simple, flexible, and built for Shopify. It’s rare to find a partner who really gets both the brand and the business side, this team nailed it.

Maggie Brown, Recess Pickleball
Jimmy Sansone
One of the Brothers, The Normal Brand
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Before GoodDay, everything lived in Shopify, and pulling reports felt clunky and unreliable. We didn’t really trust the numbers...GoodDay is flexible and agile, but what really stood out was the team. They made the complex parts of our business feel simple.

Jon-Mark Craddock, La Matera
Madison Hilson
Co-Founder, SENIQ
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Now [third party promo events are] as simple as a few clicks where we can just say, ‘we want to set aside these X,000 units, for a sale that's upcoming.’ We'll quarantine them now and then once the sales are completed, we can release them back into the pool. So that has saved a ton of confusion. Manual processes, and quite frankly errors.

Jon-Mark Craddock, La Matera
Steven Feczko
Head of Operations, Lola Blankets

Built for operators who scale real brands

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Built by operators

Created by former brand operators who’ve lived the chaos.

Real human support

Average response time under one hour. Always real people.

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Unlimited users

Every team member included. No per-seat penalties.

Partner-forward ecosystem

Best-in-class tools, deeply integrated — not replaced.

Truly Shopify-native

Runs directly inside Shopify Admin. No parallel system.

AI agents

Coming soon

Inventory, wholesale, and production — handled automatically.

Reinvent your operations with GoodDayOS™

Streamline your scattered spreadsheets and disconnected software into one powerful retail OS. GoodDayOS™ seamlessly integrates within your Shopify admin, right where your team operates.

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