Built by operators: Why we believe ERP had to change

Wholesale operations have never been easier

Wholesale & B2B used to be scary for emerging brands.
With GoodDay, it becomes a manageable growth channel—and you can confidently say YES. Turn it on.

Wholesale & B2B used to be scary for emerging brands. With GoodDay, it becomes a manageable growth channel—and you can confidently say YES. Turn it on.

Powering operations for the fastest growing brands on Shopify
The Reality for Shopify Brands

Wholesale isn’t “just another channel.” It’s a new operational business unit

Prebooks. Allocations. Fulfillments. Payment terms. Inventory promises that span months into the future. For many Shopify-native brands, wholesale growth stalls not because they can't sell into retailers, but because backend systems weren't designed to help them deliver on their promises. Spreadsheets break. Inventory gets over-promised. Teams begin to lose trust in the numbers.

GoodDay was built to fix that.

Wholesale operations, without wholesale chaos

Prebooks, done right

B2B Prebooks are no longer guesswork. GoodDay's allocation and fulfillment logic lets you confidently sell against future inventory while protecting inventory across ecommerce, wholesale, and Shopify POS stores.

Real-time selling intelligence

Reliably give sales teams access to current Available-To-Sell and future Available-To-Promise across every channel. Sell confidently. Every order reflects reality and is protected by virtualized inventory. No hedging. No overpromising. No surprises.

Brand-aligned management

Support real wholesale relationships with flexible payment terms, account-level visibility, and channel-specific rules. B2B orders connect cleanly to invoicing and accounting systems: reducing manual work for ops and finance teams.

Wholesale sales orders, managed end-to-end

GoodDay manages the full lifecycle of wholesale and B2B sales orders, so teams aren’t stitching together data across disconnected tools.

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Ingest wholesale and B2B orders from off-Shopify selling platforms
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Allocate inventory across warehouses, channels, and time horizons
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Release clean fulfillment instructions to 3PLs and WMS partners
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Sync shipment status back to operations and sales teams
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Link orders to invoicing systems to minimize manual reconciliation
Photo collage illustration of Austin, TX’s Barton Springs pool on a bright, sunny day. Fun pixel images and dithered shapes are layered over, including a prickly pear cactus, an armadillo, and a flower. The background has a subtle grid, evoking a spreadsheet.
Photo collage illustration of Austin, TX’s Barton Springs pool on a bright, sunny day. Fun pixel images and dithered shapes are layered over, including a prickly pear cactus, an armadillo, and a flower. The background has a subtle grid, evoking a spreadsheet.

Punch above your weight: inventory retailers trust

Retailers don't care how your backend works, they care that you are a reliable partner.

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Allocate inventory across multiple warehouses
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Reserve stock for key accounts or channels
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Allocate based on real inventory factors like timing and availability
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Virtual inventory segmentation allows the ultimate inventory flexibility

One consolidated revenue view across every channel

GoodDayOS gives multi-channel brands a single, trusted view of revenue and costs across DTC, Wholesale, Retail, and Marketplaces so leaders understand the business as a whole, not in pieces. No more work consolidating data from different systems and spreadsheets to get a true view of the business.

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See total and channel-level revenue in one system
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Understand true contribution margin by channel as you scale
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Eliminate spreadsheet-driven financial reconciliation
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Align ops, finance, and leadership around one source of truth
Photo collage illustration of Austin, TX’s Barton Springs pool on a bright, sunny day. Fun pixel images and dithered shapes are layered over, including a prickly pear cactus, an armadillo, and a flower. The background has a subtle grid, evoking a spreadsheet.
Integrate seamlessly with your systems

Works seamlessly with the systems you already use

GoodDay is a flexible, open operating system that integrates with the best-in-class tools for Shopify brands so you don’t have to change your systems.

GoodDay is a flexible, open operating system that integrates with the best-in-class tools for Shopify brands so you don’t have to change your systems.

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On surviving early wholesale complexity…“Mistakes with wholesale partners will kill you. Mistakes in inventory will also kill you. GoodDay is really keeping us alive.

Clay Spencer, Poncho Outdoors
Kelly McGee
CEO & Co-founder, Yardsale
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It’s simple enough that the whole team can use it, not just ops… From design to wholesale to operations, everyone looks at the same data now.

Maggie Brown, Recess Pickleball
Madison Hilson
Co-Founder, Seniq
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There was a constant tug-of-war internally. Too many Excel files, too many notebooks. It was tough to keep track of anything.

Maggie Brown, Recess Pickleball
Jimmy Sansone
Co-Founder, The Normal Brand

Say yes to wholesale without rebuilding your operations

GoodDay helps Shopify brands launch and scale wholesale with clarity, control, and confidence—without enterprise bloat or months-long implementations.

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Frequently asked questions

What is GoodDay’s Wholesale & B2B solution?

GoodDay is a Shopify-native operating system that helps brands manage wholesale and B2B operations, including prebooks, inventory allocation, fulfillment, and invoicing workflows, all from a single source of truth.

Who is GoodDay built for?

GoodDay is built for inventory-based consumer brands on Shopify that are expanding into wholesale, B2B, and multi-channel selling and need more control than spreadsheets or disconnected tools can provide.

Does GoodDay support wholesale preorders and prebooks?

Yes. GoodDay supports wholesale prebooks by allowing brands to sell against future inventory while protecting inventory across other channels like ecommerce and retail.

Can GoodDay ingest wholesale orders created outside of Shopify?

Yes. GoodDay can ingest wholesale and B2B sales orders from off-Shopify selling platforms such as NuOrder, JOOR, EnvoyB2B, EDI providers, and Shopify B2B.

How does GoodDay handle inventory allocation for wholesale?

GoodDay allows operators to allocate inventory across warehouses, channels, and time horizons, reserve inventory for key accounts, and sell confidently against available and future inventory without overselling.

Does GoodDay work with 3PLs and warehouses?

Yes. GoodDay connects to 60+ WMS and 3PL partners and sends clean fulfillment instructions so warehouses can execute wholesale orders accurately and on time.

Does GoodDay support wholesale fulfillment and shipment tracking?

Yes. GoodDay releases fulfillment instructions to 3PLs and syncs shipment status back to operations and sales teams, keeping everyone aligned on order progress.

Does GoodDay integrate with accounting and invoicing systems?

Yes. Wholesale and B2B orders in GoodDay connect directly to accounting and invoicing systems like QuickBooks, reducing manual data entry and reconciliation work for finance teams.

Can GoodDay be used with Shopify B2B?

Yes. Brands using Shopify B2B can use GoodDay as their inventory source of truth while continuing to sell through Shopify’s native B2B features.

Does GoodDay require brands to change their existing tools?

No. GoodDay is designed to integrate with the tools brands already use, including B2B selling platforms, EDI providers, WMS/3PLs, accounting systems, and analytics tools.

Is GoodDay an ERP?

GoodDay is an ERP alternative designed specifically for modern Shopify brands. It focuses on inventory, wholesale, and operational workflows without the complexity, cost, or long implementation timelines of legacy ERP systems.

How long does it take to get live with GoodDay?

Most brands are live in weeks, not months, without the need for external consultants or heavy custom implementation.

Does GoodDay support retail and POS operations?

Yes. GoodDay integrates directly with Shopify POS, allowing retail store inventory and sales activity to flow into the same system of record used for wholesale and ecommerce. This ensures inventory availability, allocations, and reporting stay accurate across channels as brands expand into retail.

What problems does GoodDay replace for wholesale teams?

GoodDay replaces spreadsheets, manual inventory tracking, disconnected sales order systems, and fragile integrations that break as wholesale complexity increases.

Is GoodDay a good fit for very early-stage brands?

GoodDay is best suited for brands that are actively managing inventory across channels or preparing to scale to wholesale, retail or other non D2C channels. Very early brands with simple operations benefit from implementing GoodDay and following best practices to set the stage as they scale.

How is GoodDay different from legacy ERP systems?

GoodDay is Shopify-native, faster to implement, easier to use, and built by former brand operators specifically for consumer brands managing inventory and wholesale complexity.

Brands building with GoodDay