PAKA is for those of us who love the outdoors—whether it’s trekking through the backcountry or just stepping outside to catch the sunrise.

Most outdoor clothing is made from synthetic materials that disconnect us from the very environment we love. PAKA is changing things up with apparel woven from natural fibers.

Founded in Peru, the brand brings alpaca fiber back to the outdoors, honoring its source and the people of the land.

It all begins in the Andes, where alpacas have spent thousands of years adapting to the region’s extreme weather conditions. Their wool is naturally insulating, moisture-wicking, and soft, a design perfected by nature itself. PAKA then takes the fiber and turns it into high-performance apparel built for every adventure.

Beyond the fabric, PAKA is about people. The brand partners with over 100 Quechua women weavers in Peru, helping to preserve a tradition that’s been passed down for generations. Each garment includes a handwoven Inca ID—a symbol of skill, history, and culture.

From the Andes to your next adventure, PAKA is rethinking how we make and wear clothing—sustainably, responsibly, and with purpose.

Erika Marsh from PAKA shared the brand’s struggles with managing purchase orders. She recalled how the team’s search for a light ERP is what led them to discover GoodDay’s scalable inventory management system.

“As a startup, we didn’t have any ERP or PO management software in place. Our inventory was managed through our WMS system, while purchase orders and finances were all handled in Excel. We were looking for a light ERP—something flexible and customizable to fit our needs as a small business.” — Erika Marsh, Senior Director, Supply Chain and Operations at PAKA

The challenge: A chaotic inventory process that relied heavily on spreadsheets

PAKA was scaling rapidly, but behind the scenes, its inventory system was struggling to keep up. Managing inventory, purchase orders, and financial planning with Excel spreadsheets became a challenge.

As they planned to expand into wholesale, they faced key hurdles:

• No centralized inventory tracking —> stock levels were unclear across locations
• Limited forecasting —> harder to plan for larger wholesale orders
• Cash flow uncertainty —> finance had trouble aligning supplier payments with expected inventory

“The ability to accurately track inventory and date changes was crucial for us, not just what was in-house, but what was incoming. Since we were managing all PO inventory through spreadsheets, we needed better visibility into what was on the way.”

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The solution: A flexible ERP built for PAKA

“We explored a few other ERPs. For us, many of them only addressed some of our needs, not all of them. So, we found GoodDay to be customizable and the most flexible for our needs.”

PAKA chose GoodDay to bring order to its growing supply chain. It helped the team upgrade from a spreadsheet-based system to a structured, scalable inventory platform. 

GoodDay provided real-time inventory tracking and automated purchase order (PO) management.

What changed?

• Real-time cost tracking —> their finance team now knows exactly what’s coming and when
• Automated purchase order updates —> they have successfully reduced errors and delays
• Financial alignment —> the teams have gained greater visibility into upcoming inventory costs and payment schedules

With GoodDay, PAKA has real operational partners that are digging into their business, optimizing processes, and solving real problems in real time. 

“The GoodDay team has been great at supporting PAKA’s needs and requests. Getting a new system up and running can be challenging, but they’re always around during the day to help out with questions and troubleshoot issues. Since they’ve been brand operators themselves, they understand what PAKA is going through and know exactly how to tackle the challenges. Their industry experience makes a huge difference,” Erika added.

The impact: Smarter operations, fewer surprises

With GoodDay, PAKA now has better control over its inventory and order management. Instead of reacting to unexpected stock movements, the team can proactively track shipments, assess costs, and make informed financial decisions.

“A nice function of GoodDay is that we’re able to see all of the different inventory that’s moving via the 3PL and ensure those movements are accurate before they affect our Shopify site and our end consumer.”

While PAKA is still refining its reporting process, GoodDay has already brought in significant results:

• Improved inventory accuracy and tracking
• Better coordination between operations and finance teams
• A scalable foundation for future wholesale expansion

“What we’ve gained the most from is the PO input and management. GoodDay gave us a central place to store that information and track inventory accurately through the PO booking system, along with integrations with Shopify and ShipHero.”