SaunaBox is making home saunas more accessible with products ranging from its original Steam Kit to the Pulse Pro and Solara Pro. As the business expanded across Shopify, Amazon, national retailers like Dick's Sporting Goods, and dropship partners, operations became increasingly complex.

The team needed one place to manage inventory and make decisions without living in spreadsheets.

When Growth Outpaced Spreadsheets

Before GoodDay, information lived across multiple systems.

Every inventory question meant exporting data into Google Sheets or Excel, combining reports, and making decisions from information that was already outdated.

"We're too big, we're growing too fast, and we need to make too many decisions to manage all this in spreadsheets or individual systems. We needed a single source of truth."

— Sarah McHenry, Operations Lead

Rather than one major breaking point, the team experienced what Sarah describes as "a series of fatigue moments." Too much time was spent gathering information instead of acting on it.

A Modern ERP Built for Shopify

SaunaBox wanted software that was powerful without being difficult to learn.

"GoodDay is like if Apple were to design an ERP system. It has all the capabilities you want, but it's beautiful and easy to use."

—  Sarah McHenry, Operations Lead

Because GoodDay is built for Shopify brands, the team adopted it quickly without a lengthy learning curve.

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Live in Weeks, Not Months

SaunaBox implemented GoodDay in just a few weeks through a structured rollout.

Each week focused on one area of the business, with clear milestones, weekly check-ins, and direct Slack support from the GoodDay team.

"It wasn't overwhelming. Every week we focused on one thing, and it was easy to keep up with."

—  Sarah McHenry, Operations Lead

One System the Entire Company Uses

Today, everyone uses GoodDay—from founders and operations to customer support.

Instead of asking the operations team for shipment updates or inventory levels, employees simply look up the information themselves.

"You don't have to think about, 'Is this extra user worth another $2,000 a year?'"

— Sarah McHenry, Operations Lead

Reporting by Asking Questions

One of SaunaBox's favorite features is GoodDay's Claude MCP integration.

Instead of building reports manually, Sarah simply asks questions in natural language.

"You can just ask, 'What's my stock level on our Pulse Pro?' Boom, it's right there."

The team has also automated recurring reports, including shipment tracking and product costing, giving leadership better visibility while eliminating hours of manual work.

Better Visibility Across the Business

With inventory, purchase orders, and shipments centralized, every department works from the same data.

Marketing now checks inventory before launching campaigns, reducing the risk of promoting products that are nearly sold out.

"The marketing team can see inventory themselves. They don't have to ask me anymore."

GoodDay has become the company's operational source of truth.

"GoodDay has really become that single source of truth for us. We don't have to look in 10 different places anymore, and it dramatically cuts down decision-making time."

— Sarah McHenry, Operations Lead

Advice for Growing Brands

Sarah's recommendation is simple:

"Do it before you think you're ready. Because you do need it, and you are ready."

Looking back, she says implementing GoodDay six months earlier would have made scaling much easier.