Legacy ERPs don’t understand brands. This is because the people who work at these companies have never actually run a brand. They are software people selling to brand operators, and you can feel it in every interaction, every small detail in the UI, every support ticket queue interaction, and every six-figure implementation.

NetSuite is a generic system bolted together for everyone, which means it is built for no one. Especially not brands growing up on Shopify today. It is clunky, doesn’t understand how a brand actually moves product across DTC, wholesale, and retail. And when it cannot do something out of the box, the answer is always the same: “we can custom build it, for an outrageous cost, and it probably still wont work.” 

Custom is fragile; custom breaks the moment anything changes; custom is expensive to support forever and most interestingly…custom doesn’t talk to your AI platform of choice in a uniform and safe way. It creates more questions than answers when exposed to Claude or Codex. You want an operating system that follows the best practices great operators already figured out the hard way.

That is the whole idea behind GoodDay. 

We lived this pain at Chubbies, so we built the ERP alternative we wished we had. But the product is only half of it. The other half is the people. That’s right, the HUMANS. At GoodDay, ~½ of the people are former brand operators who will help you get set up, train and teach you, and ultimately help you be your best operator. This is simple, but very profound in practice. 

I could not be more grateful that James joined us at GoodDay and his commitment to our brands is off the chart - just ask the teams at The Normal Brand, Eby, Burlebo, Still Here, Margaux, Hill House Home, and Hikerkind.  We literally could not build the business without him.

Meet my man James (aka Tater)

James spent almost eleven years at Chubbies. He started in customer service in 2014, talking to real customers about real problems, and he worked his way into running some of the most demanding operations in the building. By the end, fulfillment and logistics were his entire world and was a beast.

Here is what that actually meant: James was a key stakeholder in moving Chubbies off a 3PL and into an in-house fulfillment network. He owned the hard parts: standing up the WMS, negotiating carrier rates, wiring up the systems integrations, and project-managing the entire move so orders kept shipping while the ground shifted underneath. Anyone who has tried a 3PL-to-in-house transition knows that is the kind of project that ends careers. James delivered it.

Then he went further. He became the Chubbies business expert for building out a Mexico-based warehouse that used the customs Section 321 program to cut seven figures off import duties. He was also instrumental in creating the operational best practices for the Chubbies wholesale channel, helping take it from zero to eight figures in revenue while supporting near triple-digit year-over-year growth from 2018 on.

Read that again: Warehouse systems. Carrier negotiations. Customs strategy worth millions. A wholesale channel built from nothing to eight figures. That is not a resume you get from a software vendor. That is an operator who has carried the weight. He can help you get the most out of GoodDay, but he can also help you make better decisions generally. 

Why did James join GoodDay

James told us, “I joined Goodday because I lived the pain of implementing of clunky outdated ERP system that tried to fit our operational needs into a box. Navigating a web of consultants and a 12-18 month implementation timeline was tiring and we needed a system now, not next year. One of the most fulfilling things about my job is working directly with merchants to understand their needs and seeing the lightbulb go off when we unlock efficiencies for their workflows via Goodday.

Why This Matters When You Implement GoodDay

Today James does not run a warehouse. He runs alongside you as an operational partner. As one of our merchant success leaders, he personally works with brands to implement GoodDay, does deep discovery sessions so he deeply understands your business and then he brings every scar and shortcut he earned at Chubbies into your operations.

When you hit the hard stuff, and you will, James has almost certainly already solved a similar version of it himself. He knows which problems actually matter to a growing brand and which ones are noise. He knows how to hack through the messy edge cases because he has stood in that exact spot, under that exact pressure, with real orders on the line. He does not read you a help article. He tells you what works, because he has done it.

That is the difference between a support tier and an operator. NetSuite hands you a ticket queue and a consultant who bills by the hour. James is working in the trenches with your brand every day in a 1:1 Slack thread and his typical response time is less than 20 minutes. We hand you someone who has run the playbook and just help you win.

This Is Who You Get

James is not the exception at GoodDay, he is the standard. We have an exceptional team of 6 former brand operators that drive how our brands operate. The people who help our customers come from the operations floor, the wholesale desk, and the warehouse, not just the tech industry, and that is by design. It’s been intentional from Day 1 and important the DNA of GoodDay. An ERP should be designed by operators and supported by operators, because the people who lived the problem are the only ones who can reliably solve it.

Make every day GoodDay. Come meet the team that has actually done it.