Why We Avoided Wholesale for Too Long at Chubbies (And Why You Don’t Have To)

When we were building Chubbies, we didn’t have a demand problem in wholesale. Retailers wanted the product. The brand had momentum. We avoided wholesale longer than we should have because our operational systems couldn’t handle it. And, we didn’t know how to do it. It was new and scary. Inventory lived in too many places. Forecasts were fragile. Every new channel introduced more operational risk we didn’t feel equipped to manage. So we waited. And, waited.

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Kyle Hency

Updated

Feb 2026