I'm headed to Shoptalk in a few weeks, it's one of our most exciting events of the year. I'll be honest, the last 60 days have made this year's event feel different from any I've attended before.

The pace of AI innovation has accelerated in ways that are hard to imagine and you can feel the energy and urgency when you talk to brand operators. New model releases from Anthropic and OpenAI, agentic capabilities moving from demos to production, and a growing number of brands actually putting these tools to work inside real operations. We expect the conversations at Shoptalk this year to reflect that shift and we're bringing some fun new developments to show you.

‍What I'm Curious About

I'm less interested in the "AI is coming" narrative and more curious about what operators are actually doing with it. Specifically, how are brands wiring Claude, ChatGPT, or other models into inventory planning, purchasing, and replenishment? Where does it work, and where does it still need guardrails? Are brands building their own agents? 

For brands scaling across DTC, wholesale, retail, and marketplaces, the problems are not abstract. Multi-location inventory, constrained supply, channel allocation, landed costs, and margin visibility are daily realities. If AI belongs anywhere in operations, it has to earn its place inside those workflows.

‍What GoodDay Software Is Bringing

We will be on the floor at Shoptalk in the “Spark” startup zone, and one thing I am particularly excited to show is our MCP integration with Claude. We've spent the last 2 years growing GoodDay's system of record for our brands and now we're unleashing the power of our data and operational toolsets into Claude. In our case, that means combining the reasoning power of models like Claude with GoodDay's inventory, purchasing data, and sales order data in real time. An operator can ask a natural language question querying our data and also call toolsets (actions in GoodDay) to make operations happen inside GoodDay.

That is the direction we have been building toward with GoodAI Agentic Workflows: not AI layered on top of a reporting tool, but AI embedded in the operating core of the business. Scan sell-through trends, surface under-ordered SKUs, draft a purchase order, and flag only what needs human review. The goal is to give lean teams more capacity without removing them from decisions that matter.

Inventory remains the most complex and mission-critical part of a retail business. Any serious AI strategy in commerce has to start there.

Claude is first, but we'll also be extending this to chatGPT, Shopify SideKick and releasing GoodDay's own Agent interfaces over time.

Come Find Us at Shoptalk in Vegas

If you will be at Shoptalk Spring 2026 and you are thinking about how AI fits into your operational stack, I would enjoy comparing notes. We will be talking about how Shopify-native brands can unify their backend operations inside a system built specifically for them, and what it looks like when agentic workflows are connected to a real system of record.

The GoodDay Software team and I will be in the Sparks Startup Area, booth #SU37

Book a personalize demo at Shoptalk here.

It should be a good one. See you there.