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GoodDay Resources
Resources to help Shopify brands streamline operations, optimize inventory, and scale profitably.
Why We Avoided Wholesale for Too Long at Chubbies (And Why You Don’t Have To)
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Kyle Hency
Updated
March 3, 2026
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Why We Avoided Wholesale for Too Long at Chubbies (And Why You Don’t Have To)
When we were building Chubbies, we didn’t have a demand problem in wholesale. Retailers wanted the product. The brand had momentum. We avoided wholesale longer than we should have because our operational systems couldn’t handle it. And, we didn’t know how to do it. It was new and scary. Inventory lived in too many places. Forecasts were fragile. Every new channel introduced more operational risk we didn’t feel equipped to manage. So we waited. And, waited.
Kyle Hency
Updated
Feb 2026
ERPs Don't Have to Be Painful: Kyle Hency on Building GoodDay for Shopify Brands
Kyle Hency
Updated
February 21, 2026
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ERPs Don't Have to Be Painful: Kyle Hency on Building GoodDay for Shopify Brands
I recently went on a The Unofficial Shopify Podcast to talk about why ERP implementations are such a mess for growing Shopify brands and how I think about the right timing to make the leap.At Chubbies,
Kyle Hency
Updated
Feb 2026
Stocky Is Shutting Down. GoodDay is the Best Stocky Alternative for Growing Brands on Shopify
Kyle Hency
Updated
February 11, 2026
From Short Shorts to SaaS: Building the ERP-Alternative We Wish Existed at Chubbies
Kyle Hency
Updated
January 15, 2026
From Short Shorts to SaaS: Building the ERP-Alternative We Wish Existed at Chubbies
From scaling Chubbies to building GoodDay, this post shares why legacy ERPs fail modern Shopify brands and how an operator-built, AI-native ERP alternative is changing the game for inventory-driven businesses.
Kyle Hency
Updated
Jan 2026
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Migrating Off Netsuite: How The Normal Brand Rebuilt Its Ops Stack with GoodDay
Learn how The Normal Brand successfully migrated off NetSuite and rebuilt its entire operating stack on GoodDay, restoring accuracy, control, and profitability across all channels. In this deep-dive session, the founders and CFO share the real story, the steps they took, and the lessons operators need to know before making the switch.
Kyle Hency
Updated
January 15, 2026
Nov 2025
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Migrating Off Netsuite: How The Normal Brand Rebuilt Its Ops Stack with GoodDay
Register for the November 20th live webinar with Jimmy Sansone (Founder and one of the Brothers, The Normal Brand) and Max Ottenlips (CFO) for a candid breakdown of how they successfully migrated off Netsuite and rebuilt a simpler, faster, more reliable operating stack.
Kyle Hency
Updated
Nov 2025
How Lola Blankets Uses Virtual Inventory Segmentation to Run Smarter Peak-Season Operations
Kyle Hency
Updated
December 4, 2025
What High-Performing Retail Teams Know About Inventory Segmentation
Dave Wardell
Updated
December 4, 2025
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